Strategic Planner (Digital)

Salary Negotiable

Experience At least 3 Years

Job Type Full time

Vacancies 1

Job Context:

Riseup Labs is looking for a Strategic Planner to define company’s direction and develop plans to realize our business objectives. You will help us maintain our competitive advantage and allocate resources appropriately.

Job Responsibilities:

Monitoring the performance of content to ensure that it is achieving its intended purpose
Analyzing data to determine what content is most effective at reaching specific audiences and why
Develop compelling content that meets their business goals
Conducting market research to identify emerging trends in content consumption among specific audiences
Creating and maintaining a content calendar to ensure that new content is published on a regular schedule
Collaborating with designers to create visual content such as infographics or videos
Recommending changes to existing content or creating new content to meet specific goals
Cultivate content marketing strategies targeted at driving traffic, and engagement, generating leads, delivering sales, retaining customers, building brand awareness, and hitting other key content metrics.
Develop a brand voice to ensure consistency across all content assets.
Work with internal and external collaborators and creative resources to deliver content assets that are coherent with our brand voice and strategy.
Track and advance the editorial calendar, and regularly measure and distill progress results to apply data-driven insights to future content strategies.
Apply SEO, content development, distribution, and measurement to effectively tailor content to reach audience personas.
Manage digital and social content channels including email or newsletter distribution, with an understanding of the best content practices on each channel.
Assist with integrating content strategy deliverables and time-specific brand campaigns to drive campaign goals.
Mobilize storytelling opportunities or optimize existing content on all channels — owned, earned, and paid platforms.
Establish strategies for media relations, seeking placements in print, broadcast, and online channels, and create the corresponding content including press releases, articles, and presentations.
Test and implement innovative and relevant methods of measuring content, campaigns, and tools, keeping in mind the purpose of the derived results.
Initiate new training & development initiatives for the team members.

Educational Requirements:

Diploma or Bachelor’s degree in journalism, communications, or any related field. (English Medium Background highly preferable)

Additional Requirements:

Excellent oral communication skills (more spoken languages are a bonus)
At least 3 years of experience in creating and editing digital content for target audiences across all multimedia and social platforms including Facebook, Instagram, Twitter, Snapchat, LinkedIn, YouTube, Yelp, Tumblr, Kakao, Line, WeChat, Weibo, RenRen, and Tudou.
Skilled in copywriting, content creation, and copy editing, including writing in different voices and styles, for a variety of target audiences.
Experience in marketing campaigns, project management, and public/media/influencer relations.
Experience in Marketing, Communications, or in a journalist, creative, or media capacity.
Experience with digital marketing functions including SEO, Content Marketing, Social Media Marketing, E-mail Marketing and PPC Marketing is a bonus.
Experience with SEO tools including Google Adwords and Keyword Planner, Google Analytics, Google Webmaster Tools, Google Search Console, NetInsight, Omniture, WebTrends, DART, Atlas, Semrush and Buzzsumo is preferred.

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